How Kat Drerup Real Estate Achieved Work-Life Balance and Enhanced Marketing with DigiWorks
Real Estate Broker • US
Background:
Kat Drerup Real Estate, founded by Kat Drerup, is a prominent real estate agency serving buyers and sellers in Charleston, SC, and beyond. The company prides itself on providing personalized attention, exceptional service, and developing long-term relationships with clients. Despite Kat Drerup’s achievements as a top-performing realtor, including prestigious awards and recognition, she faced challenges managing all aspects of the business, leading to work overload, stress, and potential burnout. To address these challenges, Kat Drerup Real Estate sought assistance from DigiWorks, a platform connecting businesses with remote talent.
Challenge:
One of the major challenges for Kat Drerup Real Estate was the overwhelming workload on the founder, Kat Drerup. She handled various responsibilities, including social media and graphic design, marketing material creation, email management, and general administrative tasks. This workload prevented her from achieving a healthy work-life balance and hindered the company’s marketing efforts.
2
Talent Hired
Real Estate
Industry
+160%
Customer Growth
50+
Hours Saved
Solution:
To alleviate the workload and enhance marketing strategies, Kat Drerup Real Estate partnered with DigiWorks and hired two remote talents with expertise in social media/graphic design and administrative support.
Social Media/Graphic Designer:
The remote talent hired through DigiWorks played a vital role in managing the company’s social media presence and graphic design needs. They designed eye-catching social media posts and newsletters using Canva, created marketing materials, and maintained a consistent posting schedule across various social media platforms. Their creativity and attention to detail contributed to a visually appealing and engaging online presence for Kat Drerup Real Estate.
Admin and Email Management:
The second remote talent hired through DigiWorks focused on administrative support and email management. They were responsible for organizing and managing Kat Drerup’s email inboxes, ensuring timely responses, and keeping them organized and tagged. Their organizational skills and experience as a Personal Assistant to a CEO/Founder allowed them to effectively manage the email communication and support Kat Drerup in maintaining a well-structured schedule.
Results:
By leveraging DigiWorks and hiring remote talent for social media/graphic design and administrative support, Kat Drerup Real Estate achieved significant achievements, including work-life balance and enhanced marketing strategies.
Work-Life Balance and Stress Reduction:
With the support of the remote talent, Kat Drerup experienced a more balanced work-life schedule. Delegating social media management, graphic design, marketing material creation, and email management allowed her to focus on her core strengths as a realtor and provided the opportunity to recharge and avoid burnout. The reduction in stress levels positively impacted her overall well-being and effectiveness in serving clients.
Enhanced Marketing Strategies:
The remote social media/graphic designer played a pivotal role in elevating Kat Drerup Real Estate’s marketing efforts. Their expertise in creating visually appealing social media posts, newsletters, and marketing materials contributed to a cohesive and professional brand image. Consistent posting across social media platforms and engaging content helped attract and retain clients, ultimately leading to increased brand visibility and business growth.
Improved Efficiency and Organization:
The remote administrative talent effectively managed Kat Drerup’s email inboxes, ensuring prompt and organized communication. By keeping the emails well-structured and tagged, they facilitated easy retrieval of information, enabling Kat Drerup to respond efficiently to inquiries. Their organizational skills and attention to detail contributed to streamlined operations and enhanced productivity.
Overall:
Overall, the partnership between Kat Drerup Real Estate and DigiWorks, facilitated by the hiring of remote talent, brought significant achievements to the company. The founder, Kat Drerup, achieved a healthier work-life balance and reduced stress levels while benefiting from enhanced marketing strategies and improved efficiency in administrative tasks. By leveraging remote talent through DigiWorks, Kat Drerup Real Estate successfully optimized its operations, strengthened its brand presence, and positioned itself for continued success in the competitive real estate market.
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