How Kiflo Transformed Sales Operations, SEO, and Customer Experience for Remarkable ROI
SaaS • US
Background:
Kiflo is a leading provider of cloud-based partner relationship management (PRM) software based in France. Their software enables businesses to identify and onboard new partners, run various programs to enhance sales opportunities, and streamline partner management activities. With a focus on asset management, lead generation, and co-selling initiatives, Kiflo empowers businesses to optimize their partner relationships and drive revenue growth.
Challenge:
As Kiflo aimed to expand its customer base and improve its online presence through effective SEO strategies, Steven Muhr, the company lead, recognized the need to hire remote talent. The primary challenges were identifying potential customers, conducting effective outreach, producing SEO-aligned content, and enhancing the customer experience through well-crafted documentation.
3
Talent Hired
Technology
Industry
+160%
Customer Growth
200+
Hours Saved
Solution:
To overcome these challenges, Kiflo partnered with DigiWorks to hire three skilled remote professionals from the Philippines and South Africa.
Role 1: Part-Time Junior Sales Executive (Philippines):
A part-time junior sales executive from the Philippines joined Kiflo to manage cold-email outreach and conduct lead research. Their responsibilities expanded to include telephonic contact with potential customers. Through personalized email pitches and effective communication, the talent successfully engaged potential customers and built long-term relationships, driving increased sales opportunities for Kiflo.
Role 2: Full-Time Content Writer (South Africa):
Kiflo hired a full-time content writer from South Africa with a strong background in SEO writing. The talent focused on producing SEO-aligned content, including articles, newsletters, email sequences, case studies, and optimizing existing articles for better search engine visibility. Collaborating with the existing content writing team, they shared feedback and worked towards mutual growth and improved online visibility for Kiflo.
Role 3: Documentation Team (South Africa):
Kiflo employed a documentation team from South Africa to enhance the customer experience through well-crafted documentation. This team was responsible for writing user-friendly documentation for the Kiflo Help Center and creating explanatory videos with voice-over and screen recordings. Their excellent written and verbal English skills ensured clear and comprehensive documentation, enabling customers to maximize the benefits of Kiflo’s PRM software.
Results:
The collaboration between Kiflo and DigiWorks, along with the contributions of the remote talent, resulted in impressive outcomes and quantifiable ROI.
Increased Sales and Customer Engagement:
The part-time junior sales executive played a crucial role in expanding Kiflo’s customer base and driving increased sales opportunities. Through personalized email pitches and effective lead research, they successfully engaged potential customers, resulting in a 30% increase in new customer acquisitions. The talent’s dedication and long-term relationship-building approach contributed to improved customer engagement and loyalty.
Enhanced SEO and Online Visibility:
The full-time content writer, with their expertise in SEO writing, significantly enhanced Kiflo’s online presence. By producing SEO-aligned content and optimizing existing articles, they improved search engine visibility and organic traffic to the Kiflo website. As a result, Kiflo achieved a 40% increase in website traffic, generating more leads and expanding brand recognition within the industry.
Improved Customer Experience:
The documentation team played a crucial role in enhancing the customer experience by creating user-friendly documentation and explanatory videos. The comprehensive and accessible documentation provided in the Kiflo Help Center enabled customers to easily navigate the PRM software, resulting in a 25% decrease in customer support tickets. The explanatory videos further improved user understanding, leading to a 20% decrease in onboarding time for new customers.
Quantifiable ROI:
The remote talent’s contributions translated into significant ROI for Kiflo. The increased sales and customer engagement led to a 35% growth in revenue within the first year of collaboration. Furthermore, the enhanced SEO efforts resulted in a 50% increase in organic leads, boosting conversion rates and expanding Kiflo’s market share.
Testimonial:
“The collaboration with DigiWorks and the exceptional remote talent we hired has transformed our business. The part-time junior sales executive effectively engaged potential customers, resulting in a remarkable increase in new customer acquisitions. The full-time content writer enhanced our online presence, attracting more organic traffic and generating valuable leads. The documentation team significantly improved the customer experience, reducing support tickets and onboarding time. The quantifiable ROI we achieved, with a 35% revenue growth and a 50% increase in organic leads, speaks volumes about the impact of remote talent. We highly recommend DigiWorks to businesses seeking exceptional talent and remarkable results.”
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