How Lateral Hub Revolutionized Legal Recruitment and Maximized ROI with Remote Workforce
Marketplace • US
Background:
Lateral Hub, led by founder Albert Tawil, is a game-changing job board that connects top-tier law firms with talented lawyers seeking lateral moves. By streamlining the recruitment process and providing a platform for easy browsing and application to lateral openings, Lateral Hub simplifies the search for both law firms and lawyers. The platform includes prestigious AmLaw-ranked firms, boutiques, and midsize firms, offering a comprehensive network for legal professionals.
Challenge:
Lateral Hub faced the challenge of efficiently managing their operations, creating job postings, organizing data, and handling administrative tasks. They also sought to enhance their social media presence, generate engaging content, and increase customer engagement. They recognized the need for skilled remote talent who could provide administrative support, manage customer interactions, and create compelling social media content.
2
Talent Hired
Technology
Industry
+160%
Customer Growth
200+
Hours Saved
Solution:
To overcome these challenges and achieve their goals, Lateral Hub partnered with DigiWorks to hire remote talent from South Africa. These remote professionals played vital roles in driving operational efficiency, enhancing customer engagement, and achieving measurable ROI.
Role 1: Administrative Support and CRM Management
Responsibilities:
1. CRM Management:
The remote talent successfully managed the company’s CRM system, particularly HubSpot, and other CRM tools. They followed Standard Operating Procedures (SOPs) to create job postings, send them to various platforms, and ensure accurate data organization. Their attention to detail and expertise in CRM management significantly improved operational efficiency.
2. General Admin Tasks:
The remote talent efficiently handled general administrative tasks, such as organizing data on HubSpot and MS OneDrive, assisting with calendars, and providing support in invoicing. They demonstrated strong organizational skills, attention to detail, and the ability to meet deadlines.
Role 2: Social Media Manager and Content Creation
Responsibilities:
1. Content Creation:
The remote talent effectively created engaging content for social media platforms, including posts, newsletters, articles, and blog posts. They skillfully translated the high-level marketing strategy into compelling and relevant content that resonated with the target audience. By following existing templates and utilizing tools like Canva, they produced visually appealing content.
2. Social Media Management:
The remote talent successfully managed Lateral Hub’s social media presence. They actively sourced stock images, assisted in generating ideas for content, and ensured consistent and timely posting. Their expertise in social media management and content creation resulted in increased brand visibility, higher user engagement, and improved customer reach.
Results:
Enhanced Operational Efficiency:
The remote talent’s contributions led to a 30% increase in operational efficiency. Their effective CRM management, adherence to SOPs, and streamlined administrative processes improved the overall productivity of the company. By automating tasks and ensuring accurate data organization, Lateral Hub saved valuable time and resources.
Improved Customer Engagement:
With the remote talent’s support, Lateral Hub experienced a 40% increase in customer engagement. The efficient handling of customer interactions, prompt response to inquiries, and professional invoicing significantly enhanced the customer experience. These efforts strengthened the company’s reputation and increased customer satisfaction.
Increased Brand Visibility and User Engagement:
The remote talent’s contributions led to a 50% increase in brand visibility and user engagement on social media platforms. Their well-crafted content, attractive visual elements, and consistent posting schedule effectively captured the attention of the target audience. The increased user engagement translated into more website visits, higher conversion rates, and improved customer acquisition.
Measurable ROI:
The collaboration between Lateral Hub and DigiWorks, along with the contributions of the remote talent, yielded measurable ROI for the company.
Testimonial:
“The collaboration with DigiWorks and the remote talent has been instrumental in our success. The administrative support and CRM management provided by the remote talent significantly improved our operational efficiency, resulting in time and resource savings. The social media manager’s expertise in content creation and management led to increased brand visibility, higher user engagement, and improved customer reach. We have experienced a quantifiable ROI, including a 30% increase in operational efficiency, a 40% increase in customer engagement, and a 50% increase in brand visibility and user engagement on social media. We highly value the remote talent’s dedication, professionalism, and contributions to our growth and success.” – Albert Tawil, Founder of Lateral Hub
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