DigiWorks

How Kaytea Transformed Sales Operations and Achieved Impressive ROI

E-Commerce • UK

How Kaytea Transformed Sales Operations and Achieved Impressive ROI

Background:

Kaytea, founded by Kevin Tang in 2020, is a renowned iced-tea brand based in the UK. Inspired by his multicultural experiences in Asia and Canada, Kevin sought to bring innovation and variety to the traditional tea culture he encountered in the UK. With his unconventional blends and unique flavors, Kaytea quickly gained popularity, attracting a loyal customer base and receiving positive feedback at pop-ups and events.

Challenge:

As Kaytea aimed to expand its market presence and secure partnerships with prominent retailers and office spaces, Kevin recognized the need for additional support in building customer relationships, generating sales, and handling administrative tasks. To address these challenges, Kaytea engaged DigiWorks to hire three talented remote professionals from the Philippines and South Africa.

3

Talent Hired

Food & Hospitality

Industry

+160%

Customer Growth

200+

Hours Saved

Solution:

Through DigiWorks, Kaytea successfully onboarded remote talent, enabling them to enhance their sales operations and administrative efficiency.

Role 1: Customer Relationship Building (Philippines):

A remote talent from the Philippines played a crucial role in building relationships with prospective and existing customers. Their voice role involved making outbound calls, promoting the Kaytea brand, and nurturing customer connections. The talent’s bubbly personality, proactive approach, and passion for the brand led to increased customer engagement and loyalty.

Role 2: Cold Calling Sales (South Africa):

Kaytea enlisted a remote cold caller from South Africa to generate sales and secure partnerships with independent retailers across the UK. Leveraging their persuasive communication skills, the talent successfully conveyed the unique value proposition of Kaytea’s iced teas to retailers, resulting in partnerships with top retailers like Sainsbury’s and Abel and Cole. These partnerships significantly expanded Kaytea’s market reach and revenue potential.

Role 3: Administrative Virtual Assistant (South Africa):

To ensure streamlined operations and efficient administrative processes, Kaytea hired an administrative virtual assistant from South Africa. Their responsibilities included managing emails and phone communications, handling administrative tasks such as data entry and research, and ensuring organizational efficiency. The talent’s proficiency in written and verbal English, organizational skills, and attention to detail played a vital role in maintaining smooth operations and supporting the overall growth of the business.

Results:

The collaboration between Kaytea and DigiWorks, along with the contributions of the remote talent, resulted in remarkable sales growth and quantifiable ROI.

Exponential Sales Growth and Market Expansion:

Through the efforts of the customer relationship builder and the cold caller, Kaytea achieved exponential sales growth and expanded its market presence. The outbound calls and customer relationship-building initiatives significantly increased customer engagement and loyalty. The partnerships secured with top retailers like Sainsbury’s and Abel and Cole allowed Kaytea to access a broader customer base, resulting in a substantial increase in sales and revenue.

Quantifiable ROI:

Kaytea experienced an impressive return on investment (ROI) as a result of the remote talent’s contributions. The sales growth achieved through cold calling efforts and market expansion translated directly into increased revenue for the company. With partnerships in top retailers and offices, Kaytea’s revenue witnessed a significant surge, resulting in a remarkable 150% growth in revenue within the first year of collaboration with DigiWorks.

Testimonial:

“The collaboration with DigiWorks and the talented remote professionals we hired has been a game-changer for Kaytea. The remote talent from the Philippines and South Africa infused passion and dedication into our customer relationship building, sales generation, and administrative processes. Through their efforts, we achieved exponential sales growth and expanded our market presence, securing partnerships with top retailers and offices. The quantifiable ROI we witnessed, with a remarkable 150% increase in sales, is a testament to the value brought by the remote talent. We highly recommend DigiWorks to entrepreneurs seeking exceptional remote talent and a significant boost in business growth.”

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DigiWorks is an easy-to use platform that helps small businesses and startups manage remote talent from around the world. DigiWorks offers a way for you to onboard, train, and pay people from all countries. Looking for an all-in-one platform where you can hire, manage, and build your remote team? Speak with us today and we’ll help you achieve your business goals!