What Does a Marketing Assistant Do? + Salary, Skills, & More

Marketing assistants are responsible for helping the marketing department manage day-to-day tasks such as scheduling meetings, administrative tasks, managing social media accounts, creating email newsletters, run promotional events and sending out press releases. They work closely with the marketing managers to ensure that everything runs smoothly during the campaign.

This role requires someone who has the following key skills:

• Highly organised, reliable, flexible and able to multi-task
• Administrative skills and organisational skills
• Excellent communication skills, including verbal communication skills
• Analytical skills to carry out market research
• Critical thinking and time management skills – having the ability to work on daily tasks and tight deadlines
• People skills and event planning
  
  

The ideal candidate will have previous experience working within a digital agency environment and will have worked with clients across a range of brands and a range of industries including retail, finance, healthcare, education, technology, travel and leisure. Having experience working with a variety of programs is also beneficial.

A person in this role usually has a degree in marketing or other related college degree. Duties/common skills of a marketing assistant includes experience in marketing aspects like:

• Email marketing or aspects of email marketing
• Content marketing
• Research – marketing trends, marketing concepts
• Collaborating with other departments, including the sales teams and sales manager
• Reporting key metrics
  
  

You’ll need to be comfortable communicating via email, phone and Skype. Some knowledge of Microsoft Office applications such as Excel, Word and PowerPoint is essential.

Other Roles of A Digital Marketing Assistant

Marketing assistants are often found working in marketing departments, where they assist marketers in planning and executing marketing campaigns. These individuals typically gather data and information related to consumer behavior and market trends and compile reports on those findings. In addition, they may perform keyword searches and analyze competitor sites to determine what works best for your brand.

Copywriters work with creative teams, helping them craft compelling messages that resonate with consumers. They might write blogs, articles, press releases, ebooks, infographics, white papers, web copy, etc. They also work closely with designers and developers to ensure that the final product looks professional and meets the needs of the target audience.

Influencer Marketing is a great method of getting people talking about your products. By partnering with influencers, you can gain exposure for your brand while building credibility and trust. You don’t even have to pay them; many influencers use their large followings to promote brands in exchange for free products or discounts.

A quote is one of the most powerful tools out there. Whether it’s a famous saying or a personal thought, people like to read quotes. Add some to your site or social media posts, and watch traffic increase.

A marketing assistant job usually involves working closely with the client to create or update marketing materials. You might be asked to design brochures, create social media posts, or even write copy for ads. If you are interested in learning how to become a marketing assistant, here are some tips to help you along the way.