SaaS • US
Dilemma Insights, led by Francisco and Bruno, is an innovative educational technology (ed-tech) company based in the US. Their platform offers best-in-class interactive activities to engage business classrooms and empower teachers. By seamlessly integrating activities into lessons, Dilemma Insights aims to simplify and enhance the learning experience for students.
Dilemma Insights faced the challenge of expanding their customer base and increasing the adoption of their interactive activities platform. They recognized the need for a proactive and results-oriented Business Development Representative (BDR) who could drive outbound sales efforts, generate leads, and secure appointments with higher education teachers. They sought a solution to boost sales performance, increase customer engagement, and achieve a quantifiable ROI.
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To address these challenges, Dilemma Insights partnered with DigiWorks to hire remote talent from South Africa. This remote Business Development Representative played a crucial role in driving sales efforts, engaging potential customers, and achieving measurable results.
Role: Business Development Representative (BDR) for Ed-Tech SaaS Business
Responsibilities:
1. Outbound Sales and Lead Generation:
The remote BDR proactively conducted outbound sales activities, including cold calling potential customers in the higher education sector. They effectively communicated the value proposition of Dilemma Insights’ interactive activities platform, highlighting its benefits and potential impact on student engagement and learning outcomes. Their persuasive skills and ability to build rapport played a significant role in generating leads and securing appointments.
2. Appointment Setting and Trial Offer:
The BDR successfully scheduled appointments with higher education teachers to discuss the benefits and trial opportunities of Dilemma Insights’ software. They effectively conveyed the potential value of the platform and tailored their approach to address specific needs and pain points. By securing trial offers, the BDR provided teachers with an opportunity to experience the platform firsthand, leading to increased customer engagement and adoption.
The collaboration between Dilemma Insights and DigiWorks, along with the contributions of the remote Business Development Representative, yielded remarkable results and quantifiable ROI.
Increased Sales Performance:
The remote BDR’s proactive outbound sales efforts resulted in a 35% increase in lead generation and appointment setting. Their persuasive communication skills, ability to build relationships, and targeted outreach strategies contributed to a significant boost in sales performance.
Higher Customer Engagement:
Through the BDR’s efforts, Dilemma Insights achieved a 40% increase in trial sign-ups and customer engagement. By effectively communicating the platform’s value proposition and offering trial opportunities, more teachers were motivated to experience the interactive activities firsthand, leading to increased customer engagement and adoption.
Measurable ROI:
The collaboration with the remote talent translated into tangible ROI for Dilemma Insights.
“The collaboration with DigiWorks and the remote Business Development Representative has been instrumental in driving our sales efforts and increasing customer engagement. The BDR’s proactive approach, persuasive communication skills, and ability to secure appointments have made a significant impact on our business. We have experienced a 35% increase in lead generation, resulting in a quantifiable ROI. Moreover, the BDR’s efforts led to a 40% increase in trial sign-ups and higher customer engagement, as more teachers experienced the value of our interactive activities platform. We highly value the remote talent’s dedication and professionalism in achieving exceptional sales performance and driving customer engagement.” – Francisco and Bruno, Founders of Dilemma Insights
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