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100 Instagram Captions for Viral Content in 2023

Feb 20, 2023 • 8 min read

Social media has proven to be a massive catapult for businesses that do it right. From cleaning companies showing “satisfying” cleans to creating the perfect Subway sandwich, hundreds of businesses have blown up or gone viral for their unique take on Instagram content creation.

Creating daily content can be incredibly draining and fruitless sometimes but the trick is to be consistent until you get your shot at a viral post. To get you started with your Instagram content creation, we’ve created a list of 100 Instagram captions that have led to viral content.

You’ll learn:

  • What is the key to creating viral content on Instagram?
  • 25 Captions for Funny Instagram Content
  • 25 Captions for Relatable Instagram Content
  • 25 Captions for Motivational Instagram Content
  • 10 Captions for Informative Instagram Content
  • 15 Captions for Viral Instagram Reels

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What is the key to creating viral content on Instagram?

Viral content has a trend of either being funny, informative, or relatable so you have to try them all out and see what works best for you. We all like a good laugh and it’s important not to take yourself or your business too seriously so a funny caption, meme, picture, or gif can give you a much-needed boost to your likes, follows, and comments. Being informative is always a good way to go especially when your information is well researched and accurate. It’s also your chance to show that your business is providing hacks or information or services that people need and can benefit from. Lastly, I think the one we all enjoy the most is relatable content. It’s always nice to scroll through your feed and see something that you totally understand and relate to. It makes your followers feel validated and a part of something and is a good way to get people to tag their friends and family. The more tags, the more eyes on your posts and your business page!

25 Captions for Funny Instagram Content

  1. I need six months of vacation, twice a year.
  2. Have you ever eaten a clock? It’s so time-consuming.
  3. Failure is not an option – it comes bundled with the software.
  4. You never know what you have until you clean your desk.
  5. We don’t know what’s tighter: Our jeans or our company culture.
  6. *insert funny Instagram caption here*
  7. Nothing really mattress except sleep.
  8. There’s no secret about success. Did you ever know a successful man who didn’t tell you about it? – Kin Hubbard
  9. All you need is love … and investors. All you need is love and investors.
  10. The first rule of Sundays: If you can’t reach it from your couch, you don’t need it.
  11. Another fine day ruined by responsibilities.
  12. Sure, I do marathons. On Netflix.
  13. I walk around like everything is fine, but deep down, inside my shoe, my sock is sliding off.
  14. “I dream of a better tomorrow, where chickens can cross the road and not be questioned about their motives.” – Ralph Waldo Emerson
  15. “Laugh a lot. It burns a lot of calories.” – Jessica Simpson
  16. My bed is a magical place I suddenly remember everything I have to do.
  17. Wine + dinner = winner
  18. We finish each other’s sandwiches.
  19. True friends will always tell you when you have lipstick or food stuck in your teeth.
  20. Be strong, I whispered to my WiFi signal.
  21. How do I feel when there is no coffee? Depresso.
  22. I wish my wallet came with free refills
  23. You think nothing is impossible? Try getting me out of bed before 12pm.
  24. The older you get, the better you get, unless you’re a banana.
  25. I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.

25 Captions for Relatable Instagram Content

  1. “No man can be wise on an empty stomach.” – George Eliot
  2. I’m not lazy, just on energy-saving mode.
  3. A meeting is an event at which the minutes are kept and the hours are lost.
  4. “We are all a mess, but it’s how we keep it together that makes us beautiful.” – J. Iron Word
  5. Today is one of those days that even my coffee needs a coffee.
  6. Life status: currently holding it all together with one bobby pin.
  7. Going to bed early. Not going to a party. Not leaving my house. My childhood punishments have become my adult goals.
  8. Create your own sunshine.
  9. Shameless self-promotion is truly an under-appreciated form of art. Let me fix that.
  10. Life is all about exploring new pasta-bilities.
  11. Confidence level right now: Selfie minus the filters.
  12. Patience — what you have when there are too many witnesses.
  13. Imposter complex is just a byproduct of success.
  14. I’m on a seafood diet. I see food, I eat it
  15. If you could travel anywhere in the world, where would you go first?
  16. “Life is what happens when you’re busy making other plans.” – John Lennon
  17. Fri-YAY
  18. If it was easy, everyone would do it.
  19. If you don’t like fall, you can leaf me alone.
  20. The first day of fall means sweating in my favorite sweater.
  21. Before coffee, I’m a hot mess. After? I’m a wide-awake hot mess.
  22. “Is this one any better Squidward? I made it with my tears.” – SpongeBob SquarePants
  23. “Always follow your heart – unless your heart is bad with directions.” – SpongeBob SquarePants’
  24. “Associate yourself with people of good quality, for it is better to be alone than in bad company.” – Booker T. Washington.
  25. “There’s never enough time to do all the nothing you want.” – Bill Waterson
woman working remotely as a virtual assistant

25 Captions for Motivational Instagram Content

  1. “Making a comeback is one of the most difficult things to do with dignity.” – Greg Lake
  2. “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” – Oprah Winfrey
  3. The only place success comes before work is in the dictionary – Vidal Sassoon
  4. A successful man is one who can lay a firm foundation with the bricks others have thrown at him – David Brinkley
  5. The difference between greatness and mediocrity is often how an individual views a mistake.
  6. Problems are not stop signs, they are guidelines.
  7. When something is important enough, you do it even if the odds are not in your favor.
  8. Coffee and confidence!
  9. Never let anyone treat you like a yellow Starburst. You’re a pink Starburst.
  10. Don’t stop when you are tired. Stop when you are done!
  11. I feel like making dreams come true.
  12. Stay positive. Attitude is everything.
  13. Start somewhere.
  14. Yesterday is not ours to recover, but tomorrow is ours to win or lose. – Lyndon B. Johnson
  15. Just one small positive thought in the morning can change your whole day. – Dalai Lama
  16. You’re off to great places, today is your day. Your mountain is waiting, so get on your way. – Dr. Seuss
  17. Believe you can and you’re halfway there. – Theodore Roosevelt
  18. “When you have a dream, you’ve got to grab it and never let go.” – Carol Burnett
  19. “The bad news is time flies. The good news is you’re the pilot.” – Michael Altshuler
  20. “You are never too old to set another goal or to dream a new dream.” – Malala Yousafzai
  21. Choose where your energy goes.
  22. Celebrate your wins!
  23. You matter.
  24. There are so many happy days ahead.
  25. Note to self: I am worthy. I am capable. I am enough.

10 Captions for Informative Instagram Content

  1. Replace “umm” with silence when talking. You will appear more confident, intelligent, and engaging.
  2. The most rewarding investment you make is investing in your relationships with people.
  3. Use fullscreen mode when trying to focus.
  4. Use the phrase “my understanding was” instead of “I assumed”.
  5. The more informative your advertising, the more persuasive it will be. – David Ogilvy
  6. Rejection is just redirection.
  7. Imagine. Create. Inspire. That’s what learning should be all about.
  8. Ask more questions, do more tasks and make mistakes. You never know where you might end up if you let yourself be a constant learner.
  9. “Business opportunities are like buses, there’s always another one coming.” – Richard Branson.
  10. Surround yourself with leaders!

15 Captions for Viral Instagram Reels

  1. I’m smiling reel big today.
  2. I don’t know who needs to hear this, but you totally can.
  3. It’s a beautiful day to go after your dreams.
  4. When in doubt, dance it out.
  5. Forever mood.
  6. What’s your One Day?
  7. Vibin’ and thrivin’.
  8. Creativity is my thing, what’s yours?
  9. One word – Happiness.
  10. Be your own kind of beautiful.
  11. You are never fully dressed without a Smile 🙂
  12. All time favorite!
  13. Let’s go back…
  14. I’m so glad I was able to capture these moments.
  15. Do what is right – not what is easy.

Ready to build your remote team?

Use the DigiWorks platform to hire, manage, and pay remote talent from all over the world.

Conclusion

These 100 captions are a great place for you to start with your Instagram content creation, copy and paste the ones you think would work best for your business and posts. It’s important to remember that posting consistently/daily is very important for you to build your Instagram following and maintain interaction on your account. Keeping the posts short, varied and light-hearted can really go a long way and make the Instagram algorithm work for you! If you just don’t have the time to post daily on social media and create new content, DigiWorks has some amazing Virtual Assistants you can choose from that will make sure your posts are consistent and promote your brand!

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About DigiWorks

DigiWorks is an easy-to-use platform that helps small businesses and start ups hire amazing remote talent from around the world. DigiWorks offers a way for you to hire, manage and pay people from all countries. If you find an amazing virtual assistant from Philippines, a content writer from Nigeria, or operations manager from South Africa – manage and pay your entire team from one platform with no hassle.

If you’re looking for a more affordable and sustainable option you might consider making use of a hiring platform like DigiWorks. Virtual assistant companies or platforms like DigiWorks are amazing as they not only match you with pre-vetted and assessed remote workers that can take care of all your business needs but they will also handle all onboarding and payroll needs as well.