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How to Successfully Hire and Manage Digital Marketing Virtual Assistants
Digital marketing virtual assistants (DMVA) are great because they can help you manage multiple projects simultaneously, keep track of client communications, and even take care of some administrative tasks. But hiring a DMVA isn’t easy. You’ll want to consider how much time you’re willing to spend managing your team, what skills you want your VA to have, and what type of relationship you’d prefer to have with your virtual assistant.
Learn about Digital Marketing Virtual Assistants:
- What is a digital marketing virtual assistant?
- 3 Key benefits of hiring a digital marketing VA
- What tasks can a digital marketing virtual assistant perform?
- How to hire digital marketing VAs
- Other duties of your Virtual Assitant
- How to manage your virtual assistant
Ready to build your remote team?
Use the DigiWorks platform to hire, manage, and pay remote talent from all over the world.
What is a digital marketing virtual assistant?
A digital marketing virtual assistant is a remote worker hired to handle all aspects of your digital marketing, including social media, email, web design, analytics, and much more. Having virtual marketing assistant saves time and money. They’re able to handle multiple aspects of your business, including blog posts, social media, email marketing, SEO, and much more. You don’t have to worry about managing your online presence because your virtual assistant does it for you. And since they’re based remotely, you won’t have to pay for expensive travel costs.
Your digital marketing virtual assistant will handle the day-to-day tasks that keep your business running smoothly. They’ll work with clients and customers, manage your social media accounts, respond to emails, schedule appointments and make sure everything is running properly.
Virtual assistants are experts in their field who will help you out. They’ll do things such as research keywords, write articles, create graphics, set up events and even answer phones. These skills translate well into other areas of business, making them perfect for small businesses.
They’re cheaper than hiring someone full-time. While hourly rates vary depending on location, skill level and experience, most are paid around $15-$25/hour. This makes them affordable compared to hiring a full-time employee.
You might think you can do some of this yourself but, as a business owner, you will need to delegate these time-consuming tasks to focus on growing your business.
3 Key benefits of hiring a digital marketing VA
If you’re looking for someone to help you out with your digital marketing needs, then it might be worth considering outsourcing some of those tasks. There are many reasons why you might want to do this, including saving money, being able to focus on what you do best, and having someone else take care of the grunt work.
One of the biggest advantages of employing a VA is that you don’t have to spend hours every day doing things like scheduling meetings, researching keywords, and writing blog posts. Instead, you can delegate these tasks to your VA, freeing up your time to focus on what you enjoy most about running your online business.
When you hire a VA, you can free yourself up to concentrate on the aspects of your business that you’re good at. For example, if you’re great at social media management, you could let your VA handle everything else while you manage your accounts. This frees you up to focus on growing your audience, engaging with customers, and building relationships with influencers.
A big concern among small businesses is whether they’ll lose control over sensitive data if they bring on new remote team members. If you decide to go down this route, however, you can rest assured knowing that your data isn’t in danger of falling into the wrong hands. A VA won’t access your files unless you give them permission to do so.
Here are three key benefits of hiring a digital marketing VA:
1. Maximizes efficiency
Virtual Marketing Assistants are here to make life easier for small businesses. They can handle tasks like scheduling posts on Facebook, Twitter, Instagram, LinkedIn and Pinterest, creating email campaigns, managing customer support inquiries, writing blogs, mundane tasks and much more. All you do is tell the VA what you want done and he/she does it. There’s no guesswork involved.
A. Helps grow your business
A virtual assistant can help you grow your business. For example, you can hire one to write articles for your site, manage your social media accounts, build out your lead generation funnel, etc.
B. Allows you to focus on what really matters
If you’re already running a busy schedule, having someone else take over some of the work can free up time for you to spend on things that matter most.
C. Save money
You don’t have to pay hourly rates to hire someone full-time. Instead, you can pay for hours worked per project. Plus, there are no benefits to consider.
2. Helps you reduce costs
Hiring a virtual assistant (VA) can save you both time and money. As long as you are willing to invest some time into training, you can get a VA to do anything from data entry to customer support.
You can save money hiring a VA over hiring a full-time employee. A part-time VA doesn’t require benefits such as health insurance or retirement funds.
A. Lower training costs
Virtual Assistants are becoming increasingly popular among businesses looking to cut down on training costs. They offer companies the opportunity to train someone else to do what they used to do themselves. In some cases, it could even mean being able to outsource jobs that no longer require full-time employees.
Good digital marketers will have experience working across multiple digital marketing channels. This includes things like social media management, email marketing, PPC advertising, and more. When hiring a virtual assistant, make sure that they have experience working with multiple platforms and tools.
If you choose a good one, you won’t have to worry about learning anything new. You’ll just need to focus on growing your business.
B. Save on salaries and other expenses
Virtual assistants are often much more affordable than hiring a full-time or even in-house employee. In fact, there are many benefits to having a virtual assistant. Here are just some of them:
– You save money on office space and IT Costs
– You don’t pay a salary; you pay per task/hour
– You don’t have to worry about health insurance, vacation days, sick days, etc.
– Your employees are located around the globe.
– You can start small and grow as needed.
– You can scale up or down based on demand – you have more flexibility on hours worked
3. They free up time for yourself
Digital marketing VAs are taking over the world. If you’re looking for a way to make some extra cash online, there’s no better option than becoming a virtual assistant. You’ll be able to use your skills to help people out around the globe while making enough money to pay the bills. And best of all, you don’t even need a college degree to start.
Here are three ways VAs can save you time and money:
- They take away the hassle of scheduling meetings
You’ve probably been asked to meet someone multiple times throughout your day. But what if you could just schedule one meeting per week, and never worry about it again? With a VA, you won’t have to waste time trying to figure out when and where you’ll meet.
- They save you money on travel costs
If you want to go to a conference, you might spend $500-$1000 on airfare alone. But with a VA, you can attend events without having to shell out a dime. Instead, you can earn money doing something you love. Plus, you can continue working during conferences, so you won’t miss out on income opportunities because you had to fly home early.
- They let you focus on your passion
With a VA, you can focus on growing your business rather than spending hours each week on administrative tasks. And since you can choose how much you wish to charge, you can decide whether you want to work part-time or full-time.
What tasks can a digital marketing virtual assistant perform?
A digital marketing virtual assistant (DMVA) can do anything related to digital marketing. These are people who take care of different aspects of digital marketing such as creating content, managing social media accounts, building landing pages, handling emails, and much more.
They can work with social media networks like Facebook, Instagram, and Twitter. They can manage email campaigns, build lead forms, host webinars, and provide customer support.
The DMVAs usually charge per hour or per project basis. Depending on the size of the client base, the number of hours worked per week, and the complexity of the projects, the price range could vary anywhere from $15-$30 per hour.
A. Improve your online marketing strategy
Your digital marketing strategy is one of the most important things you’ll ever develop. If it doesn’t work, no amount of money spent on advertising will make up for lost revenue. You’d think that having a solid plan in place would be enough, but there are still many things you can do to improve your digital marketing strategy.
1. Know what works and what doesn’t. This includes knowing what types of ads perform well and what types don’t. For example, some people say that video ads convert better than text ads. Others disagree. Knowing what works best for your business will save you money and ensure that you’re reaching customers where they want to see your ad.
2. Use data to optimize your campaigns. Data helps you understand what type of audience is engaging with your ads, which allows you to target those audiences even further. With the right tools, you can find out exactly why someone clicked on your ad, whether they converted, and which keywords led them to your site.
3. Keep learning. There are always new trends coming down the pike. Make sure that you keep up with current events and learn about new technologies like artificial intelligence and machine learning. These changes could affect how you run your campaign in the future.
4. Stay flexible. Don’t become wedded to one method of marketing. Instead, use multiple channels and try different strategies to reach your goals. Some methods might work better depending on the situation, while others won’t work at all.
5. Be patient. Marketing takes time. When you start getting results, reward yourself with a promotion or bonus. But don’t forget to continue putting effort into your marketing because you never know when something else will come along that will give you another opportunity to grow.
6. Get creative. Sometimes, the simplest ideas lead to the biggest results. Think outside the box and consider unconventional options like creating infographics or videos. They may take longer to produce, but they can generate more interest and traffic than traditional advertisements.
B. Establish a strong social media presence
Social media management is hard work, especially if you don’t have someone helping you out. If you’re looking to hire a virtual assistant to handle your social media accounts, here are some things you’ll want to consider.
1. Understand what it takes to run a successful social media campaign.
2. Know how to use analytics tools like Hootsuite and Buffer to monitor performance.
3. Create a strategy that works for your brand.
4. Be consistent.
5. Have patience.
6. Don’t forget about paid advertising.
7. Make sure you have a plan B.
8. Keep learning.
9. Remember, you’re building relationships.
10. And finally, always treat others with respect.
C. Harness ads for increased conversions
Advertising is one of the most effective ways to generate revenue online. However, it’s often difficult to know whether you are getting the best return on investment (ROI). Many businesses use advertising to acquire new customers, while others use it to retain existing ones. But how do you know what works best?
Examples of advertising:
Display Advertising
This type of advertising uses static images to attract attention. Some examples include banner ads, pop up ads, etc These ads are typically displayed across the web and can be used to promote products, services, or events. They tend to be less expensive than other forms of advertising because they don’t require much maintenance.
Video Advertising
These ads are usually short videos that play automatically. This type of advertising is commonly seen on YouTube, Facebook, Instagram, and Snapchat. Video ads are highly engaging because people like watching videos. And since they’re easy to watch, they’re very accessible. As a result, many companies use video ads to reach audiences where traditional methods aren’t effective.
D. Utilize content marketing for added online visibility
Content is king. If you provide useful information, people will want to consume it. In fact, according to research, a large percentage of consumers use the Internet to research products and services before making purchases. This leaves 20% of potential customers searching for companies without ever finding them. To make sure you reach those potential customers, you must offer useful content.
A good digital marketing VA can assist you in creating, optimizing, and distributing your content. They can even write blog posts and articles for you. You’ll still need to manage the distribution process, however. And you’ll need to ensure that your site is optimized for search engines like Google. But having a VA who specializes in providing quality content will greatly improve your odds of being found by potential customers.
How to hire digital marketing VAs
If you are looking for a virtual assistant (VA), it might seem like there are thousands out there. But how do you know what type of VA to choose? What questions should you ask? How much should you pay? Should you hire an independent VA or work with an agency?
If you’re working with an agency, they’ll handle everything for you. They’ll find qualified candidates, interview them, schedule interviews, manage payments, set up meetings, coordinate schedules, etc. This frees you up to focus on running the business and growing your brand.
But if you decide to go with an independent VA, you’ll have to take care of most of the process yourself. You’ll have to screen potential candidates, make sure they meet your requirements, schedule interviews, negotiate rates, manage payments, set expectations, and provide feedback. And since you’re doing all of this yourself, you won’t have anyone else to turn to if something goes wrong.
An agency usually charges a flat fee per month with the cost depending on the size of the project. An independent VA typically works hourly or by task. Rates vary depending on the skill level required, the number of hours worked, and the experience of the individual. A good rule of thumb is to start off paying around half of the monthly agency rate.
A. Hire via a virtual assistant agency
Virtual assistants are becoming increasingly popular among businesses. While some people think of them as just another form of outsourcing, there are actually many reasons why you might want to hire one. Here are three things to consider before deciding whether or not to use a virtual assistant agency.
#1: Replacement Guarantee
If you decide to go ahead with a virtual assistant, make sure it includes a replacement guarantee. This way, if the VA isn’t working out, you’ll have someone else take over.
#2: Flexibility
Some virtual assistant agencies allow you to pick and choose the skills you’d like to see in your VA. For example, you could ask for a writer, editor, social media manager, etc., while others specialize in specific fields such as customer support, marketing, accounting, etc.
#3: Variety
While most virtual assistant agencies focus primarily on providing administrative assistance, some also provide creative help. These include graphic designers, web developers, writers, editors, marketers, and even videographers.
1. The Virtual Hub
his site offers a wide variety of VAs based on their expertise, location, and availability. You can browse profiles, read reviews, and contact VAs directly. And because most VAs work independently, you won’t have to worry about dealing with multiple contractors.
2. Zirtual
Zirtual offers clients a variety of services, including social media marketing, email marketing, web development, copywriting, video creation, and more.
The company works with clients across industries including eCommerce, Finance, Healthcare, Hospitality, Real Estate, Retail, Tech, Travel, and more. Clients pay monthly or yearly based on what they want completed.
B. Hire an individual virtual assistant
Individual VA’s are a good option if you know exactly what you’re looking to accomplish. They’ll work directly with clients, and you won’t pay for anything that isn’t delivered. You’ll also be able to see how much each task costs, making it easier to budget. However, there are drawbacks to hiring an individual VA. For one thing, you’ll have to spend time managing them and communicating expectations. And since they don’t report to anyone else, there’s no one to blame if things fall apart.
C. Talent marketplaces
Freelance marketplace platforms like Upwork, Fiverr and DigiWorks offer another alternative.
These sites match you with vetted virtual assistants that are best suited to your business. This makes sense if you’re just starting out and need help getting off the ground, but you’re better off outsourcing tasks that require specialized skill sets. If you do decide to use a freelance marketplace, make sure to read reviews about the person you’re considering working with.
Other duties of your Virtual Assitant:
Typical duties of a VA:
- Daily tasks, routine tasks
- Admin tasks (administrative services)
- Personal tasks
- Email management
- Calendar management
- Project management
- Content marketing, content writing, blog posts,
- Social media management, running social media accounts, updating social accounts
- Repetitive tasks, low-value tasks
- Answering customer questions, customer service, customer support, live chat, working with customer service tools
- Working with communication tools
How to manage your virtual assistant
1. Communication tools
Communication tools are used to send messages, make calls, and video conference with your virtual assistant. You can use these communication tools to talk to your virtual assistant via text or voice chat. These include Slack, Skype, Facebook Messenger, WhatsApp, Telegram, WeChat, Line, Viber, FaceTime, Hangouts, Kik, and others.
“File sharing”
You can share files with your team member(s). This includes documents, presentations, spreadsheets, images, videos, audio recordings, and anything else that can be shared. To do this, you must upload it into OneDrive or SharePoint Online. Then, select the file, choose whether to share it publicly or privately, and specify how long you want to keep the file online.
“Video calling”
This feature allows you to call your team member(s) face-to-face. You can either use Skype, Zoom, GoToMeeting, WebEx, Cisco Spark, BlueJeans, or another video conferencing tool.
A. Messaging tools
Communication tools allow you to communicate with your virtual assistants directly via text messages, email, voice messages, video chats, etc. You can use messaging tools to send commands to your assistant, ask questions, schedule meetings, set reminders, and much more.
Chatbots are growing in popularity because they help companies provide better customer service. They’re able to handle basic inquiries without having to route callers to human agents. Companies can also use chatbots to train new employees, improve internal processes, and even replace some administrative tasks.
Video calls are great for training and onboarding new hires. Employees can learn how to perform certain tasks remotely while still being able to see each other. This provides a comfortable learning environment, especially for people who aren’t very social.
B. Video conferencing tools
To meet the needs of different business models, there are many different types of video conferencing tools available. There are two main ways that people record video calls: screen capturing or webcam recording. Screen recording captures what’s happening on the display device. This works well if someone wants to show off an application or document. Webcam recording records what’s happening on the person’s computer camera. This works best for one-on-one conversations where both parties are sharing information.
2. Employee monitoring tools
Employee monitoring software allows you to keep tabs on your virtual assistant’s work habits. You can use it to track how much time they spend on different tasks, what projects they worked on yesterday, and even how many emails they sent out. This way you’ll know exactly how productive your VA is every day.
With an easy interface, you don’t need to learn a complex system to manage your VA’s work efficiently. Paid hours allow you to easily bill your VA for their work.
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Using virtual assistant companies or virtual assistant marketplaces like DigiWorks is a great help when looking to hire a virtual assistant and delegate your common tasks.
When hiring remote team members, the most important thing is that they are vetted. The DigiWorks platform helps business owners build their remote teams with 100% vetted VAs. Speak to us today to find out more!
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